Rafael Rodriguez

Business Strategy & Financial Pro Forma Developer

4Conceptualization, Planning, Start-up and developing strategies for business

Rafael Rodriguez is a businessperson mainly involved in the food and beverage industry. He is one of the co-founders of two franchise companies, J&R Ribs and Peshke, since 2006.

He was born in Mexico City, where he earned his Administration and Business degree in 1996 from Universidad Anáhuac, and in 2001 his Master of Finance from Universidad Autónoma de Madrid in Spain. He is always updating his studies on franchising and new business development.

Rafael is a very passionate person, who likes to support new businesses with his knowledge and experience. He has been an independent consultant for nearly twenty years, whose main strength is the financial and administrative consultancy.

He has been living in Baja California Sur for fifteen years, which has given him the opportunity to work hand in hand with different NGOs, national and international, most of them dedicated to environmental conservation. Rafael is a very friendly person, who enjoys developing personal relationships with the people living in the rural communities, this closeness/connection becomes very helpful for the development of new sustainable businesses in the communities as their needs, concerns and lifestyles are taken into account.

He is a university professor in different grades for financial, management and marketing courses. He is also Member of The Board of Operadora Simios, RODFER, Azafran, Vuela Tu Mente, companies mainly dedicated to food and beverage, holding groups, consultancies and entertainment.